Mel Brooks was right. Merchandising is where the real money comes in.

[uberreiniger]

Amber Benson, who played Tara on Buffy the Vampire Slayer financed a movie she wrote, produced, and directed with proceeds from the sales of limited edition Tara action figures. And it wasn't "hey, I made a lot of money from those action figures, I think I'll make a movie!" No it was, "I want to make a movie so I'll commission a new action figure and sell them to do it!"

The words "insane" and "genius" come to mind.